Social media is the most significant platform for reaching out to the right customers. Whether we talk about Facebook or Instagram or LinkedIn or youtube- all the platforms hold the audience for every business.
However, being an easy to use as well as a really old platform, Facebook is one of the most sought-after platforms for marketing. About 2.08 billion monthly active users on Facebook are experienced.
Hence, Facebook ads are all about getting the right people for the ads. You can come across people who are actually seeking products or services. In this guide, we shall discuss various free and paid advertisements that you can create and boost your marketing strategies.
What are the various types of Facebook Ads?
- Image Ads
- Video Ads
- Poll Ads
- Carousel Ads
- Slideshow Ads
- Collection Ads
- Instant Experience Ads
- Lead Ads
- Dynamic Ads
- Messenger Ads
- Stories Ads
- Augmented Reality Ads
How to Create Paid and Free Advertisement?
If you already have a Facebook business page, then head to Facebook Ads Manager or business manager and create your ad campaign.
Start with Choosing your objective
Every ad created has a certain objective. Whether you are giving for Brand Awareness, Reach, Traffic, Engagement, App Installs, Video Views, Lead Generation, Messages, Conversions, Catalog Sales, Or Store Traffic.
After this you will have more options to click on the basis of your choices made for creating the Facebook ads.
Name your Campaign
After this, now name the campaign. It can be as per your product name or the ad you are running. However, try to maintain a certain rhythm to each ad campaign name.
Set your Budget and Schedule
After this, you need to schedule the ad as well as set a budget for it. It will also ask you to choose the page to promote. The budget can be daily or lifetime.
Target Your Audience
After this, you will be asked to target your audience. Whether you are targeting people via age groups or demographic areas or even as per their interests. Do it all here. You can either set a detailed target or create an ad via connections.
Choose Your Facebook ad placements
You can use automate placement for effective Facebook ad placements. It is simple and can place your ad across all platforms- Facebook, Instagram, Messenger, and other Audience Network.
Set brand safety and cost controls
Make sure to go through the brand safety and cost controls to exclude any content that you find inappropriate to be appearing alongside your ad. If you are new to Facebook ads, you may use the default option.
Create your ad
The last step is to choose the ad format and create your Facebook ad. Enter the text and the media. Whether it is a simple image or a video or a GIF or even a slideshow- the choice is yours.
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