When did the last time you revamp your business’s website? If your answer is a few years, it is the time to redesign it. Revamping a website can be a game change in your business. Just because it takes significant resources in money and time, that’s why it is not a decision made lightly..
Every website has an average lifespan of 4 to 6 years. But it does not mean you don’t redesign the site. The redesigning decision should depend on trends and other aspects of your website. If you want to take your business to the next level, it is crucial to make a strong strategy for new growth.
Here are some reasons to redesign your website.
The site is not mobile friendly:
In this digital era, every person uses smart phone. They like to browse the net on different devices such as mobile phone and tablet instead of desktop or laptop. As per statistics, various sites are not performed on smart phones and other related devices. If your website is one of them, you need to think about it.
Your search engine rankings are low:
Google and other search engines very often changed their algorithms throughout the year. After updating the algorithms, if your organic search results are still low, means you need a new site. You need to update the content of your site with a high quality content, which allows your website to perform well.
It looks outdated:
If you are running an online business, you may know that web design trends are changing rapidly. It means if you have a few years old website, it may look outdated. With an old website your visitors may find a difficulty to navigate or use it. A redesign can help you compel your visitors to stay on your site.
When users come to your website, they expect a web page to load in 2 or 3 seconds. When a website takes more than 4 seconds to load, they will abandon a site. If your website is slow, you are not only annoying your visitors, in fact, it hurt search ranking. Having a fast loading website is a clear sign that your customers will have a great experience on your website.
If you have an old website, it means you have an outdated content on it. In order to meet the goals of your business, it is crucial to freshen up the content. Make sure you change the copyright date every year and also update the blog posts.
Your competitor has a better site:
Check your competitor’s website and compare it with your site. Is it better than yours? Does it have high quality images? If your answer is yes, it is time to update your site.
When it comes to revamping a website, there are various factors to take into consideration. If you have an outdate design with broken pages and elements, it may signal that a site needs your attention. To get prompt results, revamp your site today.